Service Highlights
Latitude Management is led by second-generation hoteliers who understand hospitality from the inside out. Our experience spans ownership, operations, revenue management, and development, giving us a practical, operator-level perspective grounded in real-world execution.
We believe strong hotel performance is built at the intersection of disciplined operations, intelligent revenue strategy, and a relentless focus on the guest experience. Every decision we make is rooted in data, accountability, and long-term value creation.
With decades of leadership experience across select-service and extended-stay assets, Latitude is a trusted partner for owners who want clarity, consistency, and results.
Latitude Management’s leadership team brings extensive experience across hotel ownership, operations, development, and revenue management. Our hands-on approach ensures alignment, accountability, and measurable performance.
Founder & Chairman
Bharat Patel is a seasoned hospitality owner, operator, and developer with decades of experience across independent and branded hotel assets. After immigrating to the United States in 1974, he built his career from the ground up—beginning with a 12-room independent property and steadily expanding into franchised development, asset repositioning, and long-term portfolio growth. In 2007, he founded Latitude Management Inc., consolidating his operations under a centralized management platform focused on disciplined execution and sustainable performance.
Over the years, Bharat has developed and operated multiple properties under leading global brands, including Holiday Inn Express and Staybridge Suites with InterContinental Hotels Group (IHG), Fairfield Inn & Suites with Marriott International, Hampton Inn with Hilton, and Comfort Inn with Choice Hotels International. His leadership reflects a disciplined, real estate–driven approach that combines hands-on operational expertise with strategic development insight—consistently delivering long-term value across hospitality assets.
Chief Executive Officer
Hospitality executive with more than 22 years of experience driving growth across hotel acquisitions, development, and operations. Proven track record of structuring multimillion-dollar franchise agreements, executing complex financing transactions, and delivering high-return hospitality investments.
As CEO of Latitude Management, he leads investment strategy, brand negotiations, capital structuring, and development execution—overseeing more than $100 million in architectural, engineering, and construction contracts while successfully delivering multiple new hotel openings on schedule and on budget. His portfolio includes partnerships with leading global brands such as Marriott International, Hilton International, Intercontinental Hotels Group, and Choice Hotels International.
Previously serving as Managing Partner at Evolv Hotels, he spearheaded acquisitions, negotiated long-term franchise renewals, secured third-party management contracts, and directed CMBS loan and refinancing transactions exceeding $20 million—strengthening portfolio performance and long-term asset value.
His leadership combines disciplined execution, strategic growth vision, and strong brand partnerships to consistently exceed financial and operational performance goals.
Latitude Management is a trusted property management company known for its professionalism, responsiveness, and commitment to maximizing asset value.
Our approach is simple, disciplined, and proven.
We align each property with clear goals through annual business plans, operating budgets, KPIs, and market analysis tied directly to brand standards and ownership objectives.
Our engaged leadership teams work alongside on-site staff to foster consistency, accountability, and excellence across every department.
We leverage market intelligence, demand trends, and pricing analytics to drive profitable revenue growth while protecting long-term asset value.
Through ongoing audits, training, and feedback, we uphold brand standards, elevate guest experiences, and continuously refine operations.
A strategic partner that understands ownership and delivers.
Luminous Hotels Management
Latitude Management team approaches site selection with a true real estate mindset—grounded in market fundamentals, feasibility, and long-term value creation.
Summit Commercial Real Estate Advisors
Vishal and the team at Latitude Management bring a true owner’s mindset—finding value across the P&L while making smart investments that strengthen the property and drive revenue growth.
Witness Investments
Working with Latitude Management over the past decade has been a phenomenal experience. Their operational discipline and ability to provide timely, organized data creates the kind of vendor synergy that makes complex utility and energy decisions seamless.
Ananta Energy
